Students electing to complete the Bachelor of Business Administration degree with a track in Digital Marketing must complete the University general education requirements, Graham School of Management core business requirements, and the required track courses listed below:
- MGMT 330: Diversity in Organizations
- MKTG 350: Digital Marketing
- MKTG 355: Social Media Marketing
- MKTG 361: Digital Marketing Research and Metrics
- MKTG 380: Marketing Strategy