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Digital Marketing Major

Students electing to complete the Bachelor of Business Administration degree with a major in Digital Marketing must complete the University general education requirements, Graham School of Management core business requirements, and the required major courses listed below:

  • MKTG 311: Managing Service Excellence
  • MKTG 350: Digital Marketing
  • MKTG 355: Social Media Marketing
  • MKTG 361: Digital Marketing Research and Metrics
  • MKTG 370: Persuasive Technologies in Marketing
  • MKTG 380: Marketing Strategy