Suggested Digital Marketing Four-Year Academic Plan
Students should use Academic Planning on the mySXU portal to schedule courses and track degree progress, following consultation with their academic advisor.
Please consult with your academic advisor prior to course selection.
| Semester 1 | Credit Hours |
| BANA 130: Essential Business Computations | 3 |
| BUSP 101: Business Matters | 3 |
| COMM 101: Speech Fundamentals | 3 |
| ENGL 120: Rhetoric and Writing | 3 |
| PHIL 140: The Examined Life | 3 |
| TS 100: Business Transitions | 1 |
| Semester 2 | Credit Hours |
| BANA 251: Software for Business Analytics | 3 |
| ECON 202: Principles of Economics | 3 |
| FYS 175: First Year Seminar | 3 |
| MATH 132: Business Statistics | 4 |
| General Education Required Course | 3 |
| Semester 3 | Credit Hours |
| ACCT 210: Financial Accounting | 3 |
| ENGL 224: Professional Writing and Communication | 3 |
| MGMT 223: Legal Environment | 3 |
| MKTG 300: Principles of Marketing | 3 |
| General Education Required Course | 3 |
| Semester 4 | Credit Hours |
| ACCT 211: Managerial Accounting | 3 |
| MKTG 311: Managing Service Excellence | 3 |
| MKTG 350: Digital Marketing | 3 |
| MKTG 351: Digital Commerce | 3 |
| General Education Required Course | 3 |
| Semester 5 | Credit Hours |
| BUSP 201: Achieving Career Excellence | 3 |
| FINC 300: Principles of Finance | 3 |
| MKTG 355: Social Media Marketing | 3 |
| MKTG 361: Digital Marketing Research and Metrics | 3 |
| General Education Required Course | 3 |
| Semester 6 | Credit Hours |
| BANA 320: Service Operations Management | 3 |
| MGMT 330: Diversity in Organizations | 3 |
| MGMT 380: Business Ethics and Society | 3 |
| MKTG 380: Marketing Strategy | 3 |
| General Education Required Course | 3 |
| Semester 7 | Credit Hours |
| MGMT 390: Business Strategy | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| General Education Required Course | 3 |
| Semester 8 | Credit Hours |
| MGMT 381: Internship | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| Elective or course for minor/2nd major | 3 |
| General Education Required Course | 3 |