Saint Xavier University Chicago Campus Residence Halls

Internet and Social Media Marketing Concentration


Students electing to complete a Bachelor of Business Administration degree with a concentration in internet and social media marketing must complete the University general education requirements, Graham School of Management core business requirements and the five courses listed below:

Students must take these four required courses:

  • MTKG 340: Consumer Behavior
  • MKTG 350: Internet Marketing
  • MKTG 355: Social Media Marketing
  • MKTG 380: Marketing Strategy

Then, select one course from the following:

  • MKTG 360: Promotional Strategy
  • MKTG 381: Marketing Internship