Saint Xavier University Chicago Campus Residence Halls

Marketing


Prerequisite/Corequisite Key

P = Course must be taken previously C = Course must be taken concurrently E = Course can be taken previously or concurrently
(RQ) = Required (RM) = Recommended  

MKTG 300

Principles of Marketing

3 credit hours

Marketing provides a basic foundation of marketing principles, introduces the students to a full understanding of marketing practices pertinent today and stresses the importance of traditional marketing issues. The course will provide practical, marketing application exercises through which students apply newly learned marketing concepts in realistic situations. Topics covered will include: ethics, issues in the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services. Offered every semester and Fast-Track Fall I.

MKTG 311

Service Excellence

3 credit hours

Pre-requisite: P (RQ) MKTG-300

Service Excellence is designed to provide students with opportunity to integrate their acquired knowledge of the industry through experience and coursework with understanding of the service dilemma organizations face. This course is required for hospitality majors, upper-division business elective. Offered every semester and Fast-Track fall I odd years.

MKTG 340

Consumer Behavior

3 credit hours

Pre-requisite: P (RQ) MKTG-300

Consumer Behavior focuses on the most important asset of any business: the customer. The consumer and the specifics of how and why consumers behave as they do is the subject of the course. Knowledge of the buying process and the factors influencing behavior help design the best marketing strategy and the mix of product, price, promotion and physical distribution to satisfy the needs and wants of consumers. Should be taken junior/senior year. Offered every semester and Fast-Track Spring I even years.

MKTG 350

Internet Marketing

3 credit hours

Pre-requisite: P (RQ) MKTG-300

The course will provide an overview of e-business strategies, electronic marketing strategies and the integration of Internet-based business and marketing communications strategies with traditional methods of going to market and communications with customers and suppliers. Further, we will review the evolving world of social media and consumer-created content. Required for Internet and Social Media Marketing majors. Should be taken junior/senior year. Offered every fall and Fast-Track fall II odd years.

MKTG 355

Social Media Marketing

3 credit hours

Pre-requisite: P (RQ) MKTG-300

This course will introduce students to the contexts and forms of social media, including what defines social media, who uses them, who gains from them, and how are they transforming the media landscape. Students will become familiar with a range of social media tools, analyze and discuss their uses and implications. The purpose of this class is to ensure that students are familiar with a range of social media tools, including the ability to use them for practical applications, and to encourage analysis and critical thinking with regard to the role of social media in professional, social and cultural contexts. Required for Internet and Social Media Marketing majors. Should be taken junior/senior year. Offered every spring and summer.

MKTG 360

Promotional Strategy

3 credit hours

Pre-requisite: P (RQ) MKTG-300

Promotional Strategy is the study of the strategy and management of promotion practices. Students will explore techniques for planning, implementing, controlling and evaluating advertising and sales promotion activities. Topics covered include analysis of social, economic and legal aspects of advertising, determination of promotional objectives, selection of campaign themes, media planning and testing, copy preparation and production. A promotional plan will be developed. Should be taken junior/senior year. Offered every semester/Fast-Track fall II even years.

MKTG 380

Marketing Strategy

3 credit hours

Pre-requisite: P (RQ) MKTG-300

Marketing Strategy is designed to help students understand and analyze the strategic planning process as it relates to marketing concepts and principles. Students will learn how to critically analyze the task of marketing under contemporary conditions within a firm, industry and society. Emphasis is placed on identifying and analyzing area of the marketing mix and how they relate to the strategic goal and objectives of an organization, identifying major marketing problems and evaluating marketing decisions/strategies as they relate to the strategic plan of an organization. Required for all marketing and internet and social media majors. Should be taken junior/senior year. Offered every semester/Fast-Track Spring I odd years.

MKTG 381

Marketing Internship

3 to 6 credit hours

Under the tutelage of a cooperating organization, the student studies the management of an administrative or staff function and submits projects. Internship may not include any of the duties of a currently held position. Students receiving credit must have the pre-approval of the program director and will work directly with the program director. Approval will be based on the level of technical work actually being done during the internship. Additional readings and research will supplement their work experience. Grades are based on job performance and academic projects related to the position.