Saint Xavier University Chicago Campus Residence Halls

Internet and Social Media Marketing Concentration


The concentration in internet and social media marketing is a highly interactive hands-on concentration designed to provide students with a comprehensive understanding of internet marketing and the strategic use of social media in the marketing function.

Course Requirements

  • MKTG 561: Internet Marketing (3)
  • MKTG 565: The Online Consumers and Social Communities (3)
  • MKTG 569: Social Media Marketing (3)
  • MKTG XXX: Graduate Elective Course (3)

Note: It is strongly recommended that the elective course be from the marketing concentration.